Celebrating older people
this weekend

30 September 2016

There are over two million people living alone over the age of 75, and with loneliness playing an important factor in mental health and wellbeing, our Guinness Care and Support teams make sure our older customers always have a friendly face to chat with.

Young carer showing older woman her mobile phone.

Get involved with Silver Sunday

This weekend we’re celebrating our older customers with the International Day of Older Persons and the fifth annual Silver Sunday – a national event that aims to combat social isolation and loneliness in older people by organising fun events and raising awareness.

Want to get involved? Find out what’s happening in your local area on the Silver Sunday website.

Taking a stand against ageism

This year’s theme for the International Day of Older Persons tackles ageism. Getting older doesn’t ever have to mean slowing down – just look at our Guinness Care and Support customer – Ray Webber.

At 93 years old, he’s a published poet, with his debut collection – High on Rust – coming out earlier this month. He’s been writing poetry for more than 50 years and has received rave reviews for his book.

‘Webber’s poetry has a richness of time, place and experience. It feels highly relevant to our politicised times.’ Dr Edson Burton, writer and historian

We’re really proud of our talented customer! If you know someone who’s just as talented, let us know about them here

Connecting with your family, friends and neighbours

Everyone feels better after a quick catch-up or chat with an old friend. It gives us a chance to connect and feel cared for. So we’re encouraging our care staff and customers to take five minutes to chat with an older relative, friend or neighbour and see what a difference it makes!

Here’s a few ideas to get the conversation started:

  • Ask them if they’ve heard of Silver Sunday – and if they haven’t, tell them about it
  • Chat to them about what’s in the news or what’s happening in your local area
  • Ask them to tell you a story from their past
  • Tell a joke
  • Ask their advice for a problem or challenge you’re facing.

Looking for more help and advice?

If you, or someone you know, is isolated or lonely, there’s lots of places you can turn: