With a million people in the UK likely to be living with dementia by 2021, housing providers have a vital role in supporting their customers to live independently for as long as possible.
Today we’re proud to publish an independent report that assesses the work we’ve carried out, preparing for a future with more people living with dementia.
As part of our work to improve awareness of dementia across the company, we have:
Trained more than 1,250 Dementia Friends amongst Guinness staff to increase understanding of dementia – nearly 42% of employees.
Developed a flagging system for identifying and recording customers whose dementia means that they may require services, support or information to be delivered in a specific way.
Invested in creating dementia-friendly environments for both specialist and general needs housing, focusing on small changes to the way in which buildings are designed to make a real difference to the lives of customers.
“People with dementia have the right to live the life they choose for as long as possible, but all too often they aren’t supported to do so. Well-designed housing can boost independence, reduce anxiety and help people with dementia to live in the community for longer.” – Tamsin Fraser, Alzheimer’s Society Head of Community Engagement
Our work has also influenced and shaped future policy relating to housing and dementia. As part of the Dementia Housing Working Group, we have helped shape the national Dementia Friendly Housing Charter, which is designed to help all housing professionals support people living with dementia and facilitate consistency and good practice across the housing sector.
“This report highlights that The Guinness Partnership recognises the scale of the dementia awareness challenge. Guinness has not just invested in the physical buildings, but in training and research… and because staff awareness is so much higher, dementia friendly thinking is part of Guinness’s day-to-day approach.”– Jeremy Porteus, Chief Executive, Housing Learning and Improvement Network
At Guinness, we feel that as a major provider of social housing, we have a responsibility to do whatever we can to prepare for a future with more people living with dementia. By playing our part, we can already see benefits in increasing customer satisfaction, better tenancy sustainment and improved relationships with support services.
We made a pledge to become a Dementia-Friendly organisation over six years ago and since then, we’ve significantly improved our processes and knowledge, enabling us to better support our customers living with dementia.