Last week, over 40 people joined us to watch – and help with - the demolition of an empty six storey office block opposite the Bromley-by-Bow underground station. This demolition marks the start of our exciting Imperial Street regeneration project, which will deliver up to 900 new homes.
We were happy to be joined by guests from the Spotlight Youth Centre, a free creative youth service based in the local community. We were also joined by representatives from the Greater London Authority, housing association Poplar HARCA, London Borough of Tower Hamlets, Councillor for Tower Hamlets, Dan Tomlinson and the London Legacy Development Corporation (LLDC). Everyone came together to celebrate the start of an exciting new project, which will provide much-needed affordable housing for the people of Tower Hamlets.
Jon Milburn, Group Development Director of The Guinness Partnership officially welcomed everyone, joined by Paul Brickell from LLDC and Mark Taylor from demolition company Metro.
To begin the demolition, a ribbon attached to the huge crane was cut by one of our young guests to cheers from everyone assembled. To make sure everyone was able to take part at the start of this exciting project, guests from Spotlight sat in the crane and helped with the demolition!
Imperial Street is a flagship project for Guinness and is the latest example of our commitment to providing more affordable homes. Once completed, Imperial Street will offer more than just residential homes, but will be the foundation of a new neighbourhood, with retail and community space accessible to all residents, as well as new public areas for everybody to enjoy.
The first phase of the project will provide 500 homes and we plan to start construction on site this summer, with completion of the project planned for summer 2022.