Guinness’s partnership with Binti International
12 June 2019
At Guinness our social purpose is at the heart of everything we do and relieving hardship and poverty is one of the key themes of our approach to supporting the communities we build and manage our homes in.
One of our new campaigns is on period poverty, highlighting the challenges faced by many women, and we’re working with our partner Binti International to raise awareness about the issue. As part of the campaign, we’ll have ‘Binti bins’ in our main offices and will be encouraging staff to donate sanitary products. The products donated will be distributed to communities around the country through local food banks and food pantries.
To launch our partnership, we held a talk at our London office to discuss Binti’s work as well as the wider work Guinness is doing to tackle poverty.
At the event, speakers from Binti International talked about recent research that indicates that 1 in 10 girls in the UK can’t afford adequate menstrual products, many having to make a choice between food or menstrual products.
Michelle Birley, Customer Support Manager, also discussed the impact of the introduction of welfare reform and the barriers faced by many of our customers who are facing increasing levels of poverty and deprivation – and how our Partnership with Binti can make a difference.
To find out more about Binti International and what they do, you can take a look at their website.