GDPR and Data Privacy at Guinness

25 May 2018

GDPR strengthens data protection laws for everyone within the European Union.

GDPR small 1From 25th May 2018 the General Data Protection Regulation, supported by the United Kingdom Data Protection Act, provides new protections for everyone about how companies can access, store and use your personal information.

What are the key changes?

Transparency and Fairness
The new rules require companies to be more open and honest about how customers’ personal data is stored and used.
At Guinness, we have worked to make sure we are more clear about what information we have about our customers, why it’s needed and what we do with it.

Stronger Rights for Individuals
The right of all customers to data privacy are strengthened. Customers can ask to see their information – for free; have inaccurate data corrected, or request to have it withdrawn completely.
Under the new rules, we are required to respond to requests within one month.

Companies will have to make sure they have tough measures to ensure customer data is looked after responsibly.
Some of the ways we’ve done this at Guinness are by keeping a record of how we handle everyone’s information, conducting Data Impact Assessments, making sure contract agreements with third parties are in place, and appointing a Data Protection Officer to oversee everything.

Information Security
We have put in place tough information security practices that help us identify any suspicious incidents that could compromise customers’ information. Where necessary we’ll take action and notify the Information Commissioner’s Office and any affected customers if we believe data has been used or accessed inappropriately.

How does Guinness use your information?

We take our customers’ privacy very seriously, so we want to make sure you understand your privacy rights. See more information on how Guinness uses your information.

Do you have any questions?

If you still have questions about how Guinness is preparing for GDPR contact:

If you have any concerns about how we handle your personal data contact:

Information Management Governance and Risk Team
Bower House
1 Stable Street