Guinness awarded DAHA accreditation

14 October 2020

Domestic abuse can affect anyone, irrespective of their age, gender, sexuality, race or ethnic origin and irrespective of whether they have a disability or not.


We have always prioritised responding to cases of domestic abuse, because we recognise that the risk of homelessness is one of the primary barriers that prevents people from leaving an abusive situation – domestic abuse if one of the highest causes of homelessness amongst women.

We aim to offer the best possible advice and support to those experiencing  domestic abuse, and our service has been needed more than ever during 2020 – the lockdown led to a 20% increase in domestic abuse referrals at Guinness, and police force statistics have shown a similar increase throughout the UK, with one domestic abuse call every 30 seconds in the first seven weeks of lockdown.

Over the last year we have been working closely with the Domestic Abuse Housing Alliance, (DAHA) to further strengthen and improve our approach – working towards DAHA’s eight key standards to demonstrate Guinness has the right tools, processes and policies in place to support people experiencing domestic abuse.

Thanks to all this work, we’re really pleased to have now received accreditation from DAHA, which recognises we take a best practice approach to dealing with cases of domestic abuse.

John Cockerham, Director of Customer Service Operations, says:

Guinness has been focused on domestic abuse issues for a long time and has provided support for survivors in many ways. I’m delighted that we’ve achieved this important DAHA accreditation. It is another step along the way to help us continue to refine and improve services to keep customers safe.