Making a difference to
customers living with dementia

17 May 2016

It’s Dementia Awareness Week and we’re sharing some of our work to make Guinness dementia-friendly.

Customer and staff in a rempodA trip down memory lane

Reminiscing can be a powerful way to communicate with someone living with dementia. At Juniper Court in Gosport, our vintage sweet shop takes customers back to a time they remember, making them feel safe and relaxed.

Customers in Sheffield have enjoyed visits from the history van, where historian Jenny Bland creates fun, living history sessions. Janet Shipman, a retirement living advisor at Loxley Court, said:

“Each session has helped customers learn new things and encouraged them to talk about their own experiences.

“Reminiscing is of particular value to people with dementia as they can usually relate better to the past than to the present. This helps them to feel more included in conversations.”

Adapting our services

We recently kicked off a year-long pilot project with our customers in Hampshire to see how we can adapt our services to meet the needs of people living with dementia.

Keep an eye on social

This week we’ll be showing how we’re supporting customers living with dementia on social media.

We’ll have some great photos of our Rempod at Juniper Court and our living history session at Loxley Court. We also have a Twitter takeover on Wednesday with housing officer, Lucy China, at our extra care home, Castle Ham Lodge.