Aspire Awards
Backing your potential

Whether it’s to help you build your skills to get into work, move up the career ladder, start a small business, become a sports superstar, artist or musician or fund a community project – we want to help.


The Aspire Awards

Over the last five years we’ve given more than 270 customers Aspire Award grants to support community projects or help pay for education courses, training and equipment. The grants have helped Guinness customers to achieve their dreams, further their careers and progress their talents. We’ve also backed community projects, creating art pieces and turning unused space into vibrant allotments, helping to build better and brighter communities for everyone.

Read more about previous Aspire Award winners, from University law student, Georgina, to swimming teacher, Jane.

The awards are judged and granted three times a year with funding available under four different categories; Your Career, Your Degree, Your Talent and Your Community.

How to apply for an Aspire Award

Applications for this round of the Aspire Awards closes on Friday 28 June.


You can apply on our website by completing an online form. To start, click on the category you wish to apply for:

Your Career Button 1Your Community Button 1Your Degree Button 1Your Talent Button 1

Email or Post

If you are applying via email, download and complete the following forms:

Send your completed form and supporting documents to:


Please note: Our Aspire awards are open to Guinness customers or service users that have held a tenancy or received a service from us for over 6 months.

You’ll need to let us know exactly what you want the funding for, so make sure you’ve found the course you want to complete, how much the equipment you need will be, or what your community project will cost.

Celebrating Aspire Award winners

Every year, we hold an event to celebrate the achievements of our Aspire Award winners from the previous year. Take a look at our latest winners who came together to share their experiences and for us to hear stories of the amazing ways they are making a difference for themselves and their communities.

Any questions?

More information about the Aspire Awards can be found in our Frequently Asked Questions or you can view the full terms and conditions here.

If you have any questions about the Aspire Awards please get in touch using the form below.

Aspire Awards

Further information on Aspire Awards